Dear Friends,
Warm wishes on International Design Day 2025!
This year, we celebrate under the inspiring and bold theme: “Outlandish Optimism.” It’s a powerful call to reimagine our world—not by dwelling in despair, but by daring to design hope.
In a time when global challenges can feel overwhelming, outlandish optimism invites us to challenge dominant narratives, break old myths, and use design as a force for radical positivity. It’s about embracing creativity as an act of courage and using design to tell new stories—stories that envision alternate, inclusive, and regenerative futures.
Design is more than aesthetics—it’s a tool for transformation. Through it, we can reframe possibilities, empower communities, and imagine systems that prioritize people and the planet. This theme reminds us that optimism isn’t naive—it’s necessary.
Let’s celebrate the dreamers, thinkers, makers, and doers who dare to believe in better. Let’s design with intention, lead with empathy, and shape narratives that inspire action.
